Job Description:

The Vice-President Marketing will be a seasoned marketing professional who, in coordination with the  Global Marketing function, will have regional responsibilities to: 

• Lead customer related marketing strategies and systems.
  • Analyze markets and key customers within them for attractiveness and profit potential and develop plans to serve them.
  • Develop specific growth plans for our core markets, including account targets, value propositions, and selling tools for original equipment plus service offerings.
  • Gather market intelligence - Track industry trends, competitive developments, and market dynamics.  Direct all quantitative and qualitative market research, including surveys, focus groups, and insight reports.
  • Serve as a key member of the management team involved in providing competitive market analysis and driving the overall strategic vision of the company. 
  • Customer profiling including identification of needs and preferences
  • Customer service and experience management.
• Manager the Marketing Function
  • Internal communications and sharing of best practices
  • Develop and manage Marketing talent throughout the region
  • Develop and manage the Marketing budget
• Develop and execute the Marketing plan
  • Program planning
  • Campaign management
  • Marketing communications - Lead the development of strategic programs to build awareness of Tyco Flow Controls’ leadership position as the world’s largest manufacturer of valves and controls.
• Define Brand Strategy/ Portfolio management
  • Brand building - Manage brand consistency by developing, defining, and executing long and short-term worldwide marketing/branding strategies for all revenue producing activities.
  • Pricing/Product management - Oversee development of pricing strategies and structures to ensure profitability across all product lines
  • Portfolio management
  • Business and product development - Identify new business and revenue streams

Requirements:

• Minimum five years marketing experience, specifically managing all aspects of marketing, including PR, direct marketing, branding strategy, and business development support in the industry.  Minimum three years supervisory experience.

• Bachelors’ degree in Marketing or related field required.  MBA a plus.
• Ability to distill critical information about target customers from large quantities of data.
• Demonstrated ability to find creative and insightful ways to generate market awareness.
• Strong management skills with the ability to manage budgets, successfully delegate and manage the execution of assignments, and build effective inter-organizational working relationships.
• Excellent oral and written communication skills.  Strong strategic and analytical skills.

 Competencies:

Champions Integrity and Trust

Business Acumen

Learning/Change Agility

Build Effective Teams

Customer Focus

Manages Vision and Purpose

Drive for Results

Managerial Courage