Market Research

Golf Market Manager

The Golf Market Manager is responsible and accountable for the conceptualization, planning, and implementation of effective, customer focused, and commercially accepted Strategic Marketing Plans providing short term (0-3 years) strategy for the professional golf market segment. The Marketing Plans include all aspects relating to fungicide products, pricing, positioning, promotion, project, and portfolio management. Additionally, this role will lead the assigned segment teams and provide the overall direction and leadership in support of the “go to market” strategy for the product portfolio.