Reporting to the VP, Digital Marketing, The Director, Channel Optimization manages and leads a highly-experienced team that encompasses UX/CX, web analytics, SEO, SEM, and programmatic advertising roles. The team is responsible for the design, functionality, and lead generation capabilities of the website, inbound digital marketing channels for the organization’s largest business unit, and for providing thought leadership and consultation to other digital marketing professionals across the enterprise.
The Senior Director, will be responsible for running the web hosting business which hosts thousands of websites for member florists. The Senior Director, will oversee a team of ecommerce professionals specializing in product, operations, support and marketing. The team aims to grow the number of sites hosted for florists and to optimize existing site performance through various measures including SEO, SEM, email marketing, ongoing platform enhancements and excellent customer service.